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Portfolio
Prana Yoga Camp
Yoga Camp in Ukraine, Carpathian Mountains and Greece, Thasos
Date
Summer, 2023
Brief
The client, a reputable yoga camp with a solid track record since 2014, faced an immediate need to fill vacancies for an upcoming retreat. The mission was to swiftly create captivating assets for Facebook and Instagram and set up an impactful campaign with a sharp focus on sales for a limited duration.
What I Did
With time being of the essence, I merged the client's authentic photographs with select stock images to craft a mix of animated and static visuals. Within a span of just two days, these assets were ready, and I promptly launched a sales-driven ad campaign. The primary engagement route was steering potential attendees to message the client's page for registration. Given the yoga camp's longstanding credibility, characterized by rich archival content from past sessions, there wasn't a need for a traditional awareness phase.
Results
The campaign's effectiveness was nothing short of stellar. Within less than two weeks of its launch, a remarkable ROI of 1800% was realized. This translated to the successful onboarding of 7 new clients, thereby meeting the requirement and ensuring the yoga camp retreat was full.
Credit Suisse
Wealth Management & Retail Banking in Switzerland, EMEA, APAC and LATAM
Date
May, 2022 - Ongoing
Brief
I was at the forefront of designing and executing key social media campaigns for Credit Suisse. With a focus on diverse projects, from regional branch events to wealth management initiatives, my aim was to blend innovation with actionable strategies to deliver tangible results in the ever-evolving landscape of digital marketing.
What I Did
For the regional branches events, a tailored social media strategy was birthed and executed to precision, which involved tapping into advanced campaign setups to maximize reach and engagement. This proactive approach was mirrored across all projects, ensuring we consistently met and often surpassed our objectives. As we faced changes in the corporate environment, flexibility became paramount. Recognizing the need to pivot, our campaigns evolved from primarily customer acquisition-driven to emphasizing client engagement. Apart from strategy and execution, I took on the mantle of educator, organizing and leading learning sessions focused on paid social media campaign intricacies.
Results
The culmination of these efforts was evident in the significant uptick in event registrations and the commendable performance of our campaigns. While I'm bound by NDA constraints and can't divulge exact figures, the positive trajectory of these campaigns speaks volumes. Feedback from our learning sessions was equally encouraging, emphasizing the value and relevance of our offerings. My successful association with Credit Suisse is a testament to our combined commitment to excellence.
Art Dance Team
Professional Dancing School in Wroclaw, Poland
Date
Summer-Autumn, 2023
What I Did
With time being of the essence, I leveraged the client's authentic photographs to craft a mix of animated and static visuals. Within a span of just two days, these assets were ready, and I promptly launched a sales-driven ad campaign. The primary engagement route was steering potential attendees to message the client's page for registration.
Results
The campaign's effectiveness was nothing short of stellar. Within less than two weeks of its launch, a remarkable ROI of 1-800% was realized. This translated to the successful onboarding of 8 new clients, thereby meeting the requirement and ensuring the dance class was full.
Onda Poland
Silver Jewelry
Date
January, 2023
Brief
The objective was to curate compelling content for a social media page and execute a strategic advertising campaign across prominent platforms, namely Meta and TikTok.
What I Did
Drawing from a blend of creativity and technical prowess, I provided high-quality photography and video content tailored to the brand's ethos. Beyond content creation, I ensured seamless social media page setups (See TikTok & Instagram), optimizing them for user engagement. Further, I devised and rolled out targeted advertising strategies for both Meta and TikTok, ensuring maximum visibility and reach.
Results
The combined efforts in content creation and strategic advertising yielded impressive outcomes. The brand achieved a surge of over 50,000 organic impressions, and the targeted ad campaigns amplified this reach, clocking in more than 200,000 paid impressions. This underscores the campaign's successful engagement and broad visibility.
Prana Yoga Camp
Yoga Camp in Ukraine, Carpathian Mountains and Greece, Thasos
Date
Summer-Autumn, 2023
Brief
The client, a reputable yoga camp with a solid track record since 2014, faced an immediate need to fill vacancies for an upcoming retreat. The mission was to swiftly create captivating assets for Facebook and Instagram and set up an impactful campaign with a sharp focus on sales for a limited duration.
What I Did
With time being of the essence, I merged the client's authentic photographs with select stock images to craft a mix of animated and static visuals. Within a span of just two days, these assets were ready, and I promptly launched a sales-driven ad campaign. The primary engagement route was steering potential attendees to message the client's page for registration. Given the yoga camp's longstanding credibility, characterized by rich archival content from past sessions, there wasn't a need for a traditional awareness phase.
Random Projects
Landing Page design for Motorcycle Workshop in Poland, and CV for friend
Date
2021- 2022